Your domain name is your website address. Our domain is ‘escortdesign.com’, i.e. it’s what people can type into their browsers to find our site. You should choose your escort site’s domain name while keeping a few things in mind. I’ve put them in order of priority:

Keywords, keywords, keywords

I can’t emphasize this enough, if you want to rank for a certain keyword then put it in your domain name. Recently I wrote about the importance of having your keywords used in links pointing to your site. Having these keywords in your domain means that people will automatically use your keywords in links to your website. For example if we were to setup a link trade with some one, the chances are they would use “Escort Design” – the exact keywords we want to rank for!

Length & Spelling

Keywords are great but I don’t recommend a domain like newyorkmaturetranssexualescorts.com. Having a long domain name that includes words that aren’t simple to spell (does transsexual have one or two ’s’?) is going to increase the chances of someone mis-typing it and never seeing your site.

Branding

Got a successful offline escort business? Using the same name is a good idea so people don’t get confused about who you are. A business card showing a completely unrelated business name and domain name doesn’t make much sense.

The price of setting up multiple escort websites also means you could create one site to match your brand and a second site that uses keywords you want to rank for. The branded site would be aimed at patrons of your offline business and the keyword-rich domain would be aimed at finding new customers.

Simplicity

The more simple you make your domain, the easier it’ll be for clients to remember. Avoid a dash ‘-’ if you can. Using a dash might enable you to get a keyword-rich domain but having to explain the dash to a client over the phone will become tedious. Plus if a client can only remember your escort business name they’ll probably misspell it and leave out the dash – giving someone else free traffic at your expense!

Avoid subdomains

A subdomain is a website address like newyorkescorts.escortdesign.com. They are generally offered for free with budget websites. Although they may contain your keywords or brand, they are generally going to be long and easy for your clients to misspell. In addition any of your marketing efforts will be helping the website whose subdomain you are on. For instance if you go out and get a ton of links pointing to newyorkescorts.escortdesign.com then escortdesign.com will be the domain that is getting the marketing benefits. No business is guaranteed to be around in 5 or 10 years time. Existing on a subdomain means that if that business goes down then so do you. A domain gives you peace of mind because you own it.

For security reasons you should also register your domain privately to protect your identity. All domains registered through us are done privately by default so no one can access your personal information.