Escort Website Design & Marketing Services Blog

Now that you are managing your own escort site, adding links and getting traffic it’s time to take things to the next level. Although any link pointing to your site is better than none, not all links are made equal. Here are a few of the basics in link quality. Next time you get offered a link from another site, check the following:

Google PageRank (PR)

This is the ranking between nothing and 10 that google gives every site on the internet. If you feel like boring yourself to death read more about PageRank but if you just keep in mind a few points you’ll be set, in general:

• Higher PageRank means that a site has more links pointing to it and google thinks the site is more credible than a site of lower PageRank
• You and a competitor have 2 sites with similar content and number of pages trying to rank for same keywords. The one with higher PageRank wins and shows up higher for those keywords
• The PageRank number is determined by the number of websites that link to you and the PageRank of those links, so a site with a lot of links (especially from sites with high PageRank) will, in turn have a higher PageRank
• One PR2 link is not equal to two PR1 links, it’s a logarithmic scale so it’s more like 10xPR1 links = 1xPR2 link

The best way to check the PageRank of different sites is to download the firefox browser and install the Search Status Toolbar – then you’ll see the number in your bottom right corner. Keep in mind that for a small site a PR of 2 or 3 is decent, no one in the adult industry will have a PR of greater than 5.

Number of outbound links

You’ve been offered a link from a PR1 page, excellent! You then find the page has 500 other links on that page, not so excellent… The PR of a page gets divided up between all of the links that are on that page, so if 2 pages have the same PR but one has less outbound links on it then that is the one you’d prefer the link on.

Nofollow tag added to link

Even if you manage to get your link on a site, there are tricks a webmaster can do to prevent that link from passing on the PR juice. Thankfully the Search Status firefox toolbar I mentioned above also has a nifty function “highlight nofollow links”. This will highlight in red any link that has the “nofollow” tag added to it, if your link is one of these then don’t be fooled by the value you are seemingly getting from a link.

Without going into too much detail, webmasters can also add a tag to their meta information that does the same as the above except for every single link on a page. View the source of a page and keep an eye out for:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW“>

The “nofollow” means that once again you aren’t getting the link juice from your link being on that page.

Link text

What’s google’s main goal when they are coming up with their search results? They want the person conducting the search to be presented with the most relevant results from credible websites. This means you have to get links pointing to your site that use the keywords that you want to rank for. So if you are trying to rank for “New York Escort Agency” you’d better make sure you have some links to your site with those exact words! If you get 1000 links to your site from a completely irrelevant site that uses keywords you aren’t trying to rank for then they’re pretty much worthless.

Forget your banner

A banner might look awesome and attract a lot of attention if it’s in the right place (probably not if it’s on a page with 100 other flashing banners) but unfortunately it doesn’t pass on any link juice. So although they may be great for getting traffic directly, they are useless as far as SEO is concerned. A text link that uses your keywords is going to be a much better option and the person giving it to you probably prefers it to a banner anyway.

Now fix your link strategy

Now you know a little about link quality, there’s a few things you should do to optimize the time you spend trying to get links to your site. Target websites with higher PR, low outbound links, related to your site (yes, competitors are a great place to get relevant links so suck it up and offer to trade links) and make sure they link to you using a text link that includes the keywords you want to rank for. Good luck!

Please note: These steps will help you get better links for your website SEO so you can rank better in search engines like google. Obviously if you have a huge banner link on a high-traffic website that is going to provide value in the extra visitors it brings you directly, in which case the above rules don’t really apply.

So you want to pay an SEO company to get your escort website to the top of google, before letting them part you with your cash, see if they pass this screening test:

Forget the SEO company if they:

Promise a top google ranking. No one can promise a top google ranking except google themselves, if they are so sure of getting you a top ranking tell them you’ll pay in increments: 5% when you’re on the first page of google, 10% when you’re in 9th position, 20% in 8th position and so on – somehow I don’t think they’ll be so eager for your business with this arrangement.

Promise instant results. Although with the right SEO techniques you can get reasonably quick improvements in your escort site rankings, generally SEO is a marathon and not a sprint. Even if they do manage quick results, there’s a chance they are using black hat SEO techniques that will have your website banned from the results completely quicker than you can say ’shit’. Read how Kahmir managed to ruin a $5k/month business by using black hat techniques.

Have an alexa ranking of >500k. Alexa ranks every website on the web in terms of how much traffic they get. Google has the #1 ranking of course, followed by facebook. Although a high ranking site may have cheated to get there, a site with a low ranking is struggling to get people through their own door, how much success are they going to have getting people through yours? Especially when you’ve just paid them a juicy up-front fee. To check a site’s alexa rank just enter their domain in their lookup tool or download the search status plugin for firefox like I do (this way you can get a quick idea of how well established any site you visit is).

Can’t explain what they will do. Can’t take the time out to explain what they are going to do to boost your rankings? Is that really someone you want to work with? It was Einstein who said “If you can’t explain it simply, you don’t understand it well enough.” so even if you don’t know all the lingo it probably says more about them than you.

Can’t show you previous client results. If they have passed the first few screening tests then refuse to show you some client sites they’ve helped rank then move on and if they do show you some client sites make sure you contact the site owner yourself to test if the company’s talking BS.

Disclaimer: At different times in the past we have offered escort SEO packages to our clients, with mixed results. With such a knowledge chasm between us and most clients, it tended to be a situation where we had tried to make SEO affordable but had constant problems with clients overly high expectations. When someone wants to pay $300 then expects a top google ranking within days things will never end well. These days we are focusing on empowering independent escorts and escort agency owners to do their own Search Engine Optimization, we do this with an easy to use website and giving away our knowledge free through this blog and the private forum. Perhaps we’ll come up with a workable solution some time in the future or just be more picky with the clients we take on.

Lucy asked me a great question in response to this post about the google search results page – why can you not advertise an escort site in google adwords?

The answer is simple and Lucy was absolutely right in thinking that google doesn’t allow ads concerning prostitution. Those of you who are observant may have also noticed that some people DO get their website listed through adwords on the google search results pages for words like ‘escort’. Before you start complaining about Google being unfair, do a quick test for me – click on the ad and see whether the page you get taken to says anything about escorts. It doesn’t and there’s a good reason for this. Google does not allow promotion of escort-related websites through adwords but it does not prevent people from bidding on escort-related keywords.

In other words, if your page contains anything advertising prostitution then it won’t be accepted in adwords. So what’s the solution? Either save your money and try some of the free escort marketing options available or create a web page that is completely free of any escort-related content to be used as your landing page. I have not tried this personally but in theory it should work. However, be warned because your page will probably not look very enticing to whoever clicked on your ad and they may not continue to view your website anyway.

Thanks again Lucy for your question, I hope this answer helps!

Search Engine Optimization (SEO) has been a huge buzz-word for years now but what does it really mean? One of the difficulties in providing SEO services for clients is that expectations can be way out of proportion with what is achievable in a certain amount of time. Here I will give a general overview of the Google Search Engine Results Page (SERP) and how you can use your site’s meta info to improve your relevancy and clicks. Hopefully you can start improving your site’s search engine optimization without paying $1000s of dollars to a shady company promising you results that are unattainable. I’ll conclude with a discussion of some of the ways the escort marketing features in our Content Management System can help you optimize your own website.