November 28, 2010
Google analytics is a free application that provides detailed info about your website’s traffic and content. You’ll need it if you’re planning on doing any marketing for your site and best of all, it’s totally free! Here’s a brief rundown of what this powerful tool can do:
The visitors overview section provides information on how many visits your site’s had, how long each visitor stayed, how many pages they viewed and how many left after only viewing 1 page (bounced) to name just a few. The information is set to show the past 30 days by default but you can show any time period and even compare 2 separate time periods.
How this could help your escort site:
Basically this tells you how your visitors are (or aren’t) interacting with your site. If you get a large number of visitors landing on your site then bouncing, perhaps you need to entice them to your other site pages or maybe some of your visitors were never interested in escorts to begin with. Even though that escort directory is sending you 5000 visitors per month, if they aren’t targeted (eg they’re looking for an escort in NY when you’re in LA) then chances are they won’t stay long on your site or make a booking. Remember that the quality of the traffic is more important than the quantity.
If your visitors are staying on your site a long time, not many are bouncing and you’ve got high average pageviews, then it’s confirmation that your current marketing and site content is working well.